toinfinity’s blog - Musings, thoughts and articles from the team at toinfinity

Christmas Marketing Planning - Is your’s underway?

You should be almost two months into planning for Christmas by now, according to Jason Kang, VP for US-based retailer Zazzle, “Christmas planning starts in June,” he says. “You want to be at your best...

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Filed under  //   Christmas Shopping   Marketing Strategy   Online Marketing  
Posted by Ant Hodges 

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Update to Google Adwords Trademark Policy

Love it or hate it, Google’s Trademark Policy has certainly been controversial over the years. I’ve worked with accounts that have dealt with the pain of competitors bidding on their brand terms and...

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Posted by Lol Lowe 

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1 in 4 High Street Shoppers Leaving Stores to Buy Online

There’s an interesting article on Internet Retailing about new research in to shoppers buying habits.  Shoppers coming out of large high street branches in London were quizzed, and it was found almost...

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Filed under  //   ecommerce consultancy   multichannel retailing  
Posted by Lol Lowe 

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Web sales up 20% in June - the football widow effect?

IMRG e-Retail sales index reports that total online sales in June were up 20% year on year.  Could this be the football widow effect?!  A total £4.4 billion was spent online in June and it was the second...

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Filed under  //   ecommerce consultancy   Online Marketing   online sales  
Posted by Lol Lowe 

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